Be Yourself Or Die is one of many ideas I've thought up in my head over the years. Only this idea has come into fruition with a clear goal in mind — being yourself above all odds, above the bullshit.

[BYOD.] initially served as a mantra for me to overcome severe self-criticism and depression, to allow myself the opportunity to exist unapologetically. It wasn't about building a brand at first. It was about surviving my own mind.

I overanalyzed everything I did — how I sounded, how I looked, how I was perceived (I still do lol). It got to a point where I wasn't really living, just performing a version of myself that felt acceptable.

BYOD became the opposite of that.

Over time, it stopped being just something I told myself and started becoming something I created through.

But I don't want this to stay just internal.

Be Yourself Or Die is about to become something external.